October 22, 2019

The Dirt Speaks. We Listen.

Why #VAWine Wine Month

A guest post by Matthew W. J. Brown, DipWSET

While it is true that every corner of the wine-growing world experiences variation from vintage to vintage, there are few places that share the “edge of your seat” excitement of Virginia’s climate. We have mild winters and early springs about as often as we have frigid polar vortexes and frost in late April. We usually have drought conditions during the summer and fall unless of course it rains everyday and we play host to a hurricane or two in September. During July and August, the temperature never goes far above 85 unless it breaks 100 degrees every day for a week. We enjoy a light mountain breeze on most days, which can range from a gentle gust to a nail-biting, derecho induced 80 miles per hour. Virginia weather really is like a box of chocolates.

In light of this, one would easily be forgiven for thinking Virginia’s wine growers are either clueless or crazy, if not both. However, much like lunar exploration, we choose not to make wine in Virginia because it is easy, but because it is hard. Every vintage is a new opportunity to test our skills, to learn something new, and to bottle the distinct character of the new growing season. In Virginia we do not fear bad weather, disease or pest pressure nearly as much as we fear monotony and boredom. We are viticultural adrenaline junkies for whom the greatest thrill is sharing our stories of hard-fought battles in our vineyards and barrel rooms. Here, each new wine bears the unique fingerprint of its vintage, and no two are alike. We bear no preconceived notions of what our wines are “supposed to be” and we do not limit ourselves to a single variety, style, or technique. Each year is a new experiment that rewards a free-thinking grower with quick reflexes and spot of good luck.

In Crozet, at the heart of Virginia’s piedmont, the region’s simplistic beauty belies the complexity of our ancient soils and varied climate. Under the watchful eyes of the Blue Ridge mountains, the vines at King Family Vineyards dig deep into the earth, connecting each glass of wine with soil that has been undisturbed for hundreds of thousands of years. Much as a chef makes use of salt and pepper in the kitchen, considerations of oak, maceration and fermentation temperature in the winery all serve to best showcase the vineyard’s terroir, rather than define the wine. While our goal is always to make the best possible wine, Virginia’s mercurial nature keeps us forever aiming at a moving target. From our tried and true Meritage program to our explorational Small Batch Series, we hope to share with each of our guests a special part of the place that we call “home”.


A 2010 graduate of the University of Virginia, Matthew first joined King Family Vineyards as a member of the staff in February of 2011 and he now calls Crozet “home.” As Wine Director, he works in the vineyard and winery, as well as in the tasting room and office. He holds a Diploma in Wines & Spirits from the Wine & Spirit Education Trust and is currently enrolled as a student of the Institute of Masters of Wine which, like the WSET, is based in London. When he’s not cramming for his next wine exam, Matthew finds time for fresh air, playing fiddle, or cooking a good meal for family and friends.

Why #VAWine Wine Month

More Virginia Wine Stories

July 12, 2022

How to Become a Virginia Wine Expert

If you’re a new fan of Virginia Wine or are looking to explore a bit more, this guide will help catch you up to speed on all things #vawine. With […]

Read More

January 24, 2022

We Asked Virginia Wine Influencers: Why do you love #vawine?

The community of Virginia Wine lovers spans far and wide, with blogs and social media accounts sharing wine adventures across the Commonwealth. We asked nine local content creators to tell […]

Read More

October 21, 2021

Unfounded Utterances Every Virginia Sommelier Hears

A guest post by Jason Tesauro, Modern Gentleman These might not be the hills I’ll die upon, but man oh man, I have definitely unsheathed my Laguiole corkscrew in the […]

Read More

October 4, 2021

Toast Local with Harvest Party

Learn How to Celebrate Virginia’s Home-Grown Holiday Each year, on the third Saturday of October, people from all over come together to toast the richness of our region with Harvest […]

Read More

September 21, 2021

Planning for Virginia Wine Month 2021

October is Virginia Wine Month. Dating back to 1988, Virginia Wine lovers from all over have embraced the season by supporting local farmers and producers, adventuring through Virginia’s vineyards and […]

Read More

October 15, 2020

A Guide to Harvest Party

It’s time to celebrate Virginia’s home-grown holiday, Harvest Party. October 17th is a day for the Commonwealth to come together to toast the richness of our region with Harvest Party. People […]

Read More

September 30, 2020

5 Ways to Celebrate Virginia Wine Month

October is Virginia Wine month! There’s something magical about October in Virginia wine country. A hint of a chill enlivens the air, the foliage bursts with brilliant color, and glasses […]

Read More

May 18, 2020

How to Support #vawinetogether

Over the past few months, the Virginia Wine community has banded together. You’ve sipped, savored, promoted, and ordered wine from Virginia, supporting wineries during a crucial time.

Read More

October 29, 2019

Love at first site- Crushing on a vineyard and falling in love with a community

A guest post by Sarah Walsh, DipWSET It all started because of a site. The kind of potential in a vineyard that makes the hair on your arms stand up, […]

Read More

#VAWineTogether

Learn More